What advice can you give to young folks who would like to follow in your field of Mkgerezo?

With the ever-expanding world wide web, social media networking is also growing ka levhuku-vhuku. The use of social media for professional networking is reflected through the presence of products and services on sites like Facebook, YouTube and LinkedIn.

Nou so my outie, most of the business put their 10-40% of marketing budget to social media. Youth is the future of every country and successor of the earth like PLO Lumumba said the other day.

Youth entrepreneurship has an impact on the overall progress of society. Entrepreneurship is one of the key elements in the development of sustainable knowledge due to the creativity and innovation of young people.

What are the advantages of doing business via social media?

Social Media offers an opportunity to connect in a personalised and meaningful way with consumers and allows for quick responses to consumer-related issues, as well as sharing about the company. To be successful at that you just have to visit your social networks and have fun while studying your market and you don’t need a business plan to do that.

How likely is it for a start-up to survive using social media marketing?

As a start-up, traditional marketing, business plans and advertising costs tend to be high and entrepreneurs then opt for social media marketing which is an effective marketing tool and is one of the easiest and cheapest methods of marketing – you need internet nje mfowethu. Social media allows young entrepreneurs to grow their business easier without a lot of administration work.

Is it wise to advise someone to follow this career path during the Covid-19 pandemic?

Considering Covid-19, physical/offline marketing and promotions have been limited and many businesses have adopted social media marketing for the survival and growth of their business.

How does social media marketing compare to traditional marketing?

Social media can help young entrepreneurs extend their business on a global scale. Expressing your ideas and brand effectively can create not only physical connections but also virtual connections with potential investors, key partners, employees, and consumers.

Social media can assist in contexualising the wants of customers through analytics, as well as maintaining customer relations because they are constantly looking for service channels where they can easily connect with businesses.

Online platforms are constantly evolving and as long as an entrepreneur can keep up with what’s on trending social media platforms, they will continue to expand their business.

It is evident that start-ups don’t necessarily need a business plan to run a business, unless it’s a formality. I rest my case, danko!